Borough 33
Fashion Brand
(Client)
Darshan
(Year)
2025
Who is
Borough33
BOROUGH 33 conceptualises London’s 32 boroughs under one symbol. The brand mantra, “B FR33” serves as a reminder to; Be Free in your everyday struggles. We aim to connect the world, one borough at a time
I grew up surrounded by fabrics and textiles - my dad ran a clothing business, so quality and design were in my blood early on. At 16, I became obsessed with a secondary label he owned called Borough 33. When he planned to sell it, I convinced him to keep just the name - I saw its power.
London has 32 boroughs; Borough 33 became my vision to unite them through fashion and creativity. The B FR33 slogan is a reminder that freedom means something different to everyone - creative, emotional, mental and physical. Whatever your version is, this brand exists to inspire you to live it and be free from the battles we face. The emblem is inspired by street grids and maps, portraying the journey of the Thames connecting through the city of London
The brand stands for functional quality, freedom, and style. But more than what it means to me, it’s about impact - whether that’s showcasing talent through our Freedom Files or making someone feel confident in what they wear. I want people to feel free again - really live, not just scroll.
Borough 33
Fashion Brand
(Client)
Darshan
(Year)
2025
Who is
Borough33
BOROUGH 33 conceptualises London’s 32 boroughs under one symbol. The brand mantra, “B FR33” serves as a reminder to; Be Free in your everyday struggles. We aim to connect the world, one borough at a time
I grew up surrounded by fabrics and textiles - my dad ran a clothing business, so quality and design were in my blood early on. At 16, I became obsessed with a secondary label he owned called Borough 33. When he planned to sell it, I convinced him to keep just the name - I saw its power.
London has 32 boroughs; Borough 33 became my vision to unite them through fashion and creativity. The B FR33 slogan is a reminder that freedom means something different to everyone - creative, emotional, mental and physical. Whatever your version is, this brand exists to inspire you to live it and be free from the battles we face. The emblem is inspired by street grids and maps, portraying the journey of the Thames connecting through the city of London
The brand stands for functional quality, freedom, and style. But more than what it means to me, it’s about impact - whether that’s showcasing talent through our Freedom Files or making someone feel confident in what they wear. I want people to feel free again - really live, not just scroll.
Borough 33
Fashion Brand
(Client)
Darshan
(Year)
2025
Who is
Borough33
BOROUGH 33 conceptualises London’s 32 boroughs under one symbol. The brand mantra, “B FR33” serves as a reminder to; Be Free in your everyday struggles. We aim to connect the world, one borough at a time
I grew up surrounded by fabrics and textiles - my dad ran a clothing business, so quality and design were in my blood early on. At 16, I became obsessed with a secondary label he owned called Borough 33. When he planned to sell it, I convinced him to keep just the name - I saw its power.
London has 32 boroughs; Borough 33 became my vision to unite them through fashion and creativity. The B FR33 slogan is a reminder that freedom means something different to everyone - creative, emotional, mental and physical. Whatever your version is, this brand exists to inspire you to live it and be free from the battles we face. The emblem is inspired by street grids and maps, portraying the journey of the Thames connecting through the city of London
The brand stands for functional quality, freedom, and style. But more than what it means to me, it’s about impact - whether that’s showcasing talent through our Freedom Files or making someone feel confident in what they wear. I want people to feel free again - really live, not just scroll.